Chapter -3 : E-Commerce Infrastruture In English -Technology369kk

  E-COMMERCE INFRASTRUCTURE

• E-commerce infrastructure refers to the tools, services, and facilities necessary to operate an eCommerce business. It includes hardware, software, devices, networking equipment, and servers. It also encompasses the overall network of systems and processes to manage these resources.

• The right e-commerce infrastructure can help you optimize your performance and prepare your business to scale. It is important to have a scalable e-commerce infrastructure that can handle the growth of your business.

• E-commerce infrastructure refers to the underlying systems, technologies, and components that enable the operation of an e-commerce business. 

Here are some key components of e-commerce infrastructure.

• Website: A well-designed and user-friendly website is a fundamental component of e-commerce infrastructure. It serves as the online storefront where customers can browse products, place orders, and access information about the business.
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• Web Hosting: Web hosting is the service that allows businesses to store and publish their website on the internet. It provides the server infrastructure and storage space required to make the website accessible to users.

• Domain Name: A domain name is the unique web address that users type in to access a website. Businesses need to register a domain name that reflects their brand and helps customers find their website easily.

• E-commerce Platform: An e-commerce platform is a software solution that powers the functionality of an online store. It typically includes features like product catalog management, shopping cart functionality, secure payment processing, and order management.

• Payment Gateway: A payment gateway is a service that facilitates secure online transactions by processing credit card and other payment method information. It encrypts sensitive data and ensures that payments are processed smoothly and securely.

• Inventory Management System: An inventory management system helps businesses keep track of their product inventory. It enables businesses to manage stock levels, track sales, handle fulfilment processes, and prevent stockouts or overstocking.

• Order Fulfilment and Shipping: E-commerce businesses need a system to manage order fulfilment and shipping logistics. This includes features like order processing, packaging, shipping carrier integration, and tracking information for customers.

• Security Measures: E-commerce infrastructure requires robust security measures to protect customer data and prevent unauthorized access or fraud. This includes SSL certificates for secure data transmission, encryption protocols, and adherence to payment card industry data security standards (PCI DSS).  Payment Card Industry Data Security Standard.

• Analytics and Reporting: E-commerce infrastructure often includes tools for gathering and analysing data related to website traffic, customer behaviour, sales performance, and marketing effectiveness. These insights help businesses make data-driven decisions and optimize their operations.

• Customer Support and Communication: E-commerce infrastructure should incorporate channels for customer support and communication. This may include live chat features, email ticketing systems, or integration with customer relationship management (CRM) tools to manage customer interactions effectively.

These components collectively form the foundation of e-commerce infrastructure, providing the necessary functionality and tools for businesses to operate their online stores effectively, securely, and efficiently. 

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Table of Content

• The Internet:
• Technology Background
• The Internet Today,
• The Wide Web, 
• Building an E-Commerce web site,
• A systematic approach, 
• Chosing Server Software.
• Choosing the hardware for an E-Commerce site,
• Other E-Commerce site tools

 

The Internet role in infrastruture:

• The Internet is a critical component of infrastructure. It is the physical hardware, transmission media, and software used to interconnect computers and users on the Internet. Internet infrastructure is responsible for hosting, storing, processing, and serving the information that makes up websites, applications, and content,

• The Internet is a globally connected network system facilitating worldwide communication and access to data resources through a vast collection of private, public, business, academic and government networks. It is governed by agencies like the Internet Assigned Numbers Authority (or IANA) that establish universal protocols.

Technology Background in infrastruture: 

• In the context of infrastructure, “technology background” refers to the hardware and software components that support the applications and information management requirements of a business.

• For example, in the case of IT infrastructure, it refers to the combined components needed for the operation and management of enterprise IT services and IT environments.

The Internet Today in infrastruture:

• The Internet is used in infrastructure in many ways. Internet infrastructure is the physical hardware, transmission media, and software used to interconnect computers and users on the Internet. It is responsible for hosting, storing, processing, and serving the information that makes up websites, applications, and content.

• For example, the Internet is used in smart city infrastructure to connect devices such as traffic lights and parking meters to a central network . It is also used in industrial automation systems to connect machines and sensors to a central control system. 

The Wide Web in infrastruture:

• The World Wide Web (WWW) is a system of organizing information that’s accessible through the Internet. It is a way of exchanging information between computers on the Internet, tying them together into a vast collection of interactive multimedia resources.

• The Internet is the infrastructure that connects computer networks together, while the World Wide Web is a system of organizing information that’s accessible through the Internet.

Building an E-Commerce web site : 

• Building an e-commerce website requires a robust and scalable infrastructure that can handle the demands of online shopping. E-commerce infrastructure refers to all the tools and facilities required to operate an e-commerce business. It’s composed of numerous components that usually have to join forces to solve critical e-commerce problems.

Here are some steps you can follow to build a scalable e-commerce infrastructure:

• Develop an effective marketing strategy: E-commerce marketing is a comprehensive journey that plans out and executes a few or all types of online marketing to ensure you gain customers. If you don’t have a solid e-commerce marketing plan, you won’t attract customers to your online shopping website.

• Provide excellent customer service: Customer service is an essential part of any business, and it’s especially important for e-commerce businesses. You need to make sure that your customers are satisfied with their purchases and that they have a positive experience shopping on your website.

• Outsource online fulfillment: Outsourcing your online fulfillment can help you save time and money while ensuring that your customers receive their orders on time.

A systematic approach:

• A systemic approach in infrastructure refers to a strategic framework that guides development projects in their design, implementation and results measurement. It helps us understand the wider system and specific functions/parts in that system which poor and disadvantaged women and men are part of. It also guides us to understand the main causes for underperformance/failure and not just their symptoms.

• For instance, a risk-management approach can be put in place to enhance institutional risk-management capabilities from daily employee practices and behaviors to mind-sets and corporate culture. An integrated life-cycle approach can also be adopted to address many of the problems outlined above.

Chosing Server Software.

Choosing the right server software is an important decision for any infrastructure project. Here are some steps you can follow to choose the best server software for your infrastructure:

• Determine your requirements: Before choosing a server software, you should determine your requirements. Consider the applications you intend to run on it and the workload requirements of your organization.

• Examine available server OSes: Examine the server OSes currently available, such as Microsoft Windows Server 2019 Standard or Red Hat Enterprise Linux. Determine which OS will best meet your organization’s workload requirements.

• Select the best version and edition: From the choice of OS, select the best version and edition to meet your requirements.

• Consider managed vs unmanaged servers: Consider whether you want a managed or unmanaged server. With a managed server, you get support from the hosting provider for tasks such as backups, security updates, and maintenance. With an unmanaged server, you are responsible for these tasks.

• Consider dedicated servers: A dedicated server is a physical machine with a processor, hard drive, RAM, and operating system that is used exclusively by one organization. It provides more control over the server environment and can be customized to meet specific needs.

Choosing the hardware for an E-Commerce site:

Choosing the right hardware for an E-Commerce site is crucial for ensuring that your site runs smoothly and can handle high traffic. Here are some steps you can follow to choose the best hardware for your E-Commerce site:

• Write a ‘must have’ and ‘nice to have’ list: Before choosing hardware, you should write a list of ‘must have’ and ‘nice to have’ features. This will help you determine which hardware will best meet your organization’s requirements.

• Ask yourself the right questions: Ask yourself questions such as “What is my budget?”, “What is my expected traffic volume?”, and “What are my storage requirements?”.

• Clarify your budget: Determine how much you can afford to spend on hardware. This will help you narrow down your options.

• Compare products against your ‘must haves’: Compare the products available against your ‘must haves’ list. This will help you determine which products meet your requirements.

• Choose your finalists: From the choice of products, select the best finalists that meet your requirements.

• Get feedback from your team: Get feedback from your team members on the finalists you have chosen.

• Make your final selection: Based on the feedback from your team members, make your final selection.

In addition to these steps, it is important to invest in high-performance, reliable switches, firewalls, and routers that can handle high traffic and meet the specific needs of your network infrastructure and E-Commerce business. Having the proper hardware is also crucial in scaling your E-Commerce network infrastructure. 

Other E-Commerce site tools:

There are many tools that can be used for an E-Commerce site in infrastructure. Some of the most important ones are:

• E-commerce platform: The first and most important tool for a successful e-commerce enterprise is the platform itself . Some popular e-commerce platforms include Shopify, Magento, WooCommerce, and BigCommerce.

• Digital payment processing systems: PayPal and Stripe are two of the most popular solutions available today. Nearly all e-commerce platforms can integrate these payment solutions into their website infrastructure.

• Email marketing platforms and on-demand print marketing: Email marketing is a great way to reach out to customers and keep them engaged with your brand 1. Some popular email marketing platforms include Mailchimp, Constant Contact, and Campaign Monitor 2. On-demand print marketing is another great way to reach out to customers and promote your brand.

• Advanced analytics and tracking: Analytics tools can help you track your website traffic, sales, and customer behavior. Some popular analytics tools include Google Analytics, Adobe Analytics, and Mixpanel.

• Shipping service integrations: Shipping integrations can help you streamline your shipping process and save time. Some popular shipping integrations include ShipStation, Shippo, and Easyship.

• Social media management solutions: Social media management tools can help you manage your social media accounts more efficiently. Some popular social media management tools include Hootsuite, Buffer, and Sprout Social.

• Customer relationship management software: CRM software can help you manage your customer relationships more effectively. Some popular CRM software includes Salesforce, HubSpot CRM, and Zoho CRM.

• Online Printing Service: Online printing services can help you create high-quality printed materials for your business 1. Some popular online printing services include Vistaprint, Moo, and Printful.

Conclusion: So I hope this is very helpful for you. Thank You..